I recently read an article about a little town in California, called North Fork, that is printing its own currency on synthetic paper. The town is using it as a method of attempting to invigorate the local economy by encouraging its residents to spend money for products and services within […] Read more »
A Synthetic Paper Christmas versus A Paperless Christmas
We now live in the digital age and almost everything is sent over electronically – regardless if there is a digital printer at home that can print on a variety of substrates that have been introduced in the market such as vinyl paper or synthetic paper. But, where’s the fun […] Read more »
Reasons to Use Synthetic Paper and Digital Printing
An article I found at Knepper Press reviewed 6 main reasons for digital printing, and our synthetic paper can play a big role. It is a really good list, so I summarized the points below: 1. Each individual piece can be personalized and marketers know this personalization can make a […] Read more »
Digital Ink and Synthetic Paper
In a press release last week detailed a survey in regard to how publishers are beginning to solidify their mobile strategies in a rapidly shifting market. Mobile is getting plenty of attention and formatting content for mobile use continues to gain steam. Most large publishers have already begun their initiatives and […] Read more »
Direct Mail Still King- Synthetic Paper Will Make it Stay There
Synthetic paper should provide the applications for direct mail to continue to lead the way, as far as marketing media is concerned. Back in July, the Direct Marketing Association (DMA) released its Digital Marketing Practices and Trends report. Digital media is growing rapidly, but the finding indicate that 17% […] Read more »
QR Codes Usage Grows 700% Since January
With an estimated 25-35% of the U.S. population with smart phones, QR usage is really beginning to take off. There are many applications for these on Fusion Digital Paper ??products. One that comes to mind is in use with our Fusion Digital Peel N Stick Postcards. The recipient could […] Read more »