Digital Ink and Synthetic Paper

In a press release last week detailed a survey in regard to how publishers are beginning to solidify their mobile strategies in a rapidly shifting market. Mobile is getting plenty of attention and formatting content for mobile use continues to gain steam. Most large publishers have already begun their initiatives and […] Read more »

Direct Mail Still King- Synthetic Paper Will Make it Stay There

Synthetic paper should provide the applications for direct mail to continue to lead the way, as far as marketing media is concerned.   Back in July, the Direct Marketing Association (DMA) released its Digital Marketing Practices and Trends report.  Digital media is growing rapidly, but the finding indicate that 17% […] Read more »