Digital Synthetics offer Restaurant Owners new Marketing Opportunities
By Al Grant
1. Fusion Peel N Stick Bumper Sticker™ and Peel N Stick “O” Mailer are Great Fundraising Tools
Think about it. Schools, youth sports teams, charity organizations, and churches are always looking for a new fundraising idea. The marching band, choir, theater club, service club, sports team, and booster club are just a few of the groups that will appreciate the unique opportunities offered by Fusion Digital Paper™ products to both raise money and increase their profile in the community.
What better way to help support your local community, build partnerships and gain customer loyalty than getting involved and sponsoring these fundraisers. As we all know, your best salesman is a happy customer, and partnering on these projects and having your company sponsor a redeemable coupon on the fundraiser is a great way to generate new business.
Fusion Digital Paper™ has two products that are perfect for your fund raising applications: Peel N Stick Bumper Sticker™ and Peel N Stick “O” Mailer. The Peel N Stick Bumper Sticker™ has five 3” x 11” bumper stickers kiss cut on a 12” x 18” sheet, while the Peel N Stick “O” Mailer has four 4” x 6” oval stickers kiss cut on a 12” x 18” sheet. Both products have the same great repositionable adhesive that will adhere to, and remove from, surfaces such as glass, metal, painted walls, wood cabinets and more. The woven polyester fabric face stock prints beautifully, with incredible print fidelity and toner adhesion when printed on high heat toner digital equipment. The 8 PT release liner is also capable of beautiful graphics when digitally printed. With Fusion Digital Paper™ you can take advantage of the features of digital – no need to print huge quantities to be cost effective – print only what you need.
Here’s why both of these Fusion Digital Paper™ products are perfectly suited for fund raising campaigns. The school or group finds a fundraiser partner with a local restaurant. The restaurant underwrites the cost of printing the Fusion Peel N Stick Bumper Stickers™ or “O” Mailers in exchange for the right to print an advertising message and/or coupon on the back of the 8 PT release liner. The face stock of the bumper sticker is printed with a message connected to the fundraising group such as “I support Lincoln High School Marching Band” or “Go Tiger Basketball”. Students sell the bumper stickers to parents, other students, and the community at large. When someone buys a bumper sticker, their donation helps the organization, but they also build community spirit and show support for the organization by displaying the bumper sticker on their car or window of their house. On top of that, the supporter of the fund raiser also gets a coupon to use at the restaurant.
Fusion Peel N Stick Bumper Stickers™ and Peel N Stick “O” Mailers are a win/win/win proposition for fund raising. The organization raises funds and increases visibility in the community. The people buying the bumper stickers get a neat sticker to display and a coupon to use at the restaurant. The restaurant gets to advertise and increases business; all while showing support for the community, which is also good for business.
2. Placemats are a Long Term Marketing Opportunity
Another great application for Fusion Digital Paper™ products is customized placemats. Whether you’re creating keepsakes to remember a wedding rehearsal dinner, your sport or academic team’s accomplishments, a retirement party, or just a special occasion, Fusion Soft Polyester will allow you to create a wonderful souvenir that is sure to last and last.
Restaurants can use these placemats as part of a dinner package for groups to draw them to your facility to not only earn business for event dinners, but also to get customers to experience your restaurant and make them want to come back for personal enjoyment.
Fusion Soft Polyester is a waterproof, tear resistant, and stain resistant product that is perfect for menu and placemat applications. Because it can be printed digitally, all you need is some digital pictures and customer information and it is easy to produce custom placemats. Because Fusion Soft Polyester is such a durable product, these items are sure to withstand any spills or scrapes received during the event so that they can be cherished as a keepsake for many years to come. And when you put your restaurant logo on the placemat, every time these keepsakes are viewed, your restaurant will be remembered fondly along with the memories of the event.