With the sluggish economy, it can be easy to think that there is nowhere to turn for new customers. However, there is another way to generate new business by maximizing your existing customer base. Fusion Digital Paper™ offers a full line of products that can turn a small customer into one that relies on you for innovative solutions to their toughest problems, and in turn you can grow both their business and yours.
Take for instance a local restaurant. Maybe they have printed up some menus with your company before, but they have not been back for much since. With Fusion Digital Paper™ at your side though, you can introduce them to some unique advertising items that very well may present a win-win situation.
So say for example you decided to show them Fusion Soft Polyester as a long term answer for menus that will provide mouth-watering images of their menu items and at the same time are durable, stain and tear resistant, and water proof without needing to laminate. Show them how you can digitally print small quantities so they can easily, and cost effectively, make menus changes on a frequent basis to keep their menu offerings new and fresh.
You could also show them Fusion Crystal Clear Cling as a way to take advantage of existing window space for advertising daily specials or seasonal items. Or perhaps it’s a sport bar that wants to try a food or drink promotion for the “big game”.
To help the restaurant reach an even larger customer base, you could show them Fusion Peel N Stick Postcard™ as great way to advertise by direct mail. Or to help ensure repeat business, the restaurant could provide customers with a repositionable menu hand-out using Fusion Peel N Stick Postcard that can be stuck to their kitchen cabinets or refrigerator along with many other surfaces and make it easy (and more likely) to call this restaurant when they are looking to order take-out.
Or you could show them Fusion Peel N Stick Bumper Sticker™ and Fusion Peel N Stick “O” Mailers if they wanted to support a local school, or non-profit with their bumper stickers while also using the back of the liner as a redeemable coupon for a free item, or discounted meal at the restaurant. One of these ideas is sure to spark their interest as they will see the potential of new customers is too good to pass up.
These are just some examples of how Fusion Digital Paper™ can help you create new business with existing customers. Once you show your customers how innovative the whole product line of Fusion Digital Paper™ is, a creative spark will go off and they will be sure to try new ideas, making them a customer for life.
After all, when you are selling Fusion Digital Paper™, you’re not just selling printing. You’re selling solutions and ideas, and what customer can resist these?