For a number of years we have been working directly with restaurant owners all over the country to help them select the best paper for their menus, and this process has been, and continues to be, a valuable learning experience.
One thing we’ve learned is that while printers like smoothness, restaurant owners love the silky, velvety feel of 10 and 12 mil Fusion Soft Polyester and 13 mil Fusion Polyester Cover. Restaurant owners are passionate, driven entrepreneurs that want a unique menu to help them stand out in an increasingly crowded market.
Restaurant owners also say that they throw dirty and stained menus in the trash. They tell us that durability is irrelevant if the menu does not look first class, and that’s what makes the stain resistant feature on 10 and 12 mil Fusion Soft Polyester and 13 mil Fusion Polyester Cover unmatched for this application among digital synthetic substrates.
But learning is a two way street, and that’s why we created our Bubba’s Grill & Grub sample menu with the printer blue line captions so that you can better understand the features and benefits of this product for menu applications as well as how to properly care for the menu to maximize its lifespan. This will both educate the restaurant owner on the capabilities of the menu, but also help manage unrealistic expectations to avoid issues down the road.
Once you put this menu into the restaurant owner’s hands you will probably notice how they like the body and velvety, rich feel. Now that they are drawn into the menu, it is the perfect time to review the educational captions sprinkled throughout the menu. It’s also a great time to discuss if they want single sheet folded menus (10 and 12 mil Fusion Soft Polyester are great choices), saddle stitched menus (if so they may want to use 7.5 mil Fusion Soft Polyester for the inside pages), or flat 11″x 17″ rigid menus (13 mil Fusion Polyester Cover is an excellent choice for this application) and if they need any other print finishing done, such as round cornering.
The caption that will truly stand out to printers is the “Hidden Feature” caption on the last page of this menu. That is the STATIC FREE RUNNABILITY feature, which sets Fusion Soft Polyester and 13 mil Fusion Polyester Cover apart when compared to top coated polyester films that have inherent static issues on the receiving end of the press. Fusion’s proprietary manufacturing process means that Fusion Soft Polyester and 13 mil Polyester Cover will run STATIC FREE both on press and during print finishing.
So if you need to run one side and then flip over and immediately run the second side, or want to jog, stack, cut, fold, or round corner during the print finishing phase, Fusion Soft Polyester and 13 mil Polyester Cover are a joy to work with. Simply put, Fusion Soft Polyester and 13 mil Polyester Cover will save you time and money both on press and in the print finishing department.
And don’t forget, unlike most digital polyester substrates being sold today for toner applications, we are proud to say that Fusion Digital Paper™ is Made in the USA. Restaurant owners seem to like that too!
At Fusion Digital Paper™ we’re focused on better. Better products, better productivity, and better solutions.