By Al Grant
As the spring flowers continue to bloom and summer quickly approaches, restaurants are looking for new ways to draw customers in. Window clings, wall graphics and signage are popular ways to advertise. However, in the past, many restaurant owners – especially small independents -, have found marketing this way to be cost prohibitive. Not so today, as new synthetic digital substrates have become available, allowing any restaurant to use their creativity to produce one-off unique marketing pieces.
Some of those solutions are custom window clings and creative wall graphics. These digitally printable promotional products are the tools restaurant owners have been waiting for. They offer the advantages of one-off digital marketing, which restaurants can print in-house on their own high heat toner production color copiers, or at a local printer or copy shop.
Explore Your Options
1. Window Cling is in
Fusion Digital Paper™ offers its Fusion Crystal Clear Cling as a solution to a restaurant’s promotional needs. The optically clear polyester film applies to any clean glass surface. Specially engineered for high-heat toner production color copiers, this cling is neither white nor “frosty” clear, it truly is optically clear. Thus, promotional messages can be communicated while customers are still able to enjoy the views outside from their table and the public walking by the restaurant can see the inviting atmosphere inside.
Wall Graphics – Have To Have It
Fusion Woven Fabric Repositionable doesn’t stretch like vinyl wall graphics do, and keeps its shape when removed from the wall, so it can be applied over and over again. Now Fusion Woven Fabric Repositionable is also available with a split back liner for high heat toner printing. It is exactly the same face stock and adhesive as the regular Woven Fabric Repositionable, but has an easy to crack and peel release liner for wall graphic applications. The repositionable adhesive can be applied to windows, painted walls, wood cabinets and metal, but also will peel off all these surfaces cleanly and can be moved over and over again. It’s like a magnet, but better, because you’re not limited to just metal surfaces.
2. Get Creative
In order to effectively attract customers, restaurants need to make a statement that can help differentiate them from their competitors. These new digital products allow restaurant owners to meld unique synthetic substrates and wall graphics with the flexibility of digital printing which takes advantage of one-off marketing. For example, say you have a business group, wedding rehearsal dinner, or sports team that wants to have a special event at your restaurant. What would make them feel more at home, and special, than if you got some digital pictures from them in advance and digitally printed up some 12”x18” pictures that you could put up on the wall just for the night? It would cost you virtually nothing, take just a few minutes to print and apply, and create a lasting memory that your customers are sure to share with their friends and business associates. As we all know, our best salesperson is a happy customer.
3. Place the promotional piece where it counts
Windows and glass doors are not the only valuable piece of real estate in the restaurant. Every wall offers an opportunity to tastefully communicate with customers. Restaurant owners now have a great new way to make their restaurant unique and do promotions that suit them best. All it takes is to unleash their passion and creativity, the right synthetic digital substrates, and a production color copier.
Let’s face it; restaurants already use technology to their advantage in a number of ways. So why not do it with their marketing too? Depending on their digital equipment, Fusion Digital Paper™ products now allow restaurant owners to digitally print their own menus, coasters, window clings, wall graphics, signage, and bumper stickers…all in-house, or with a local printer or copy shop. Thus, allowing them to save time and money on their promotional products. In today’s economy, that sounds like a pretty good idea.
About Al Grant
Al Grant is the Director of Sales, Marketing and Distribution for Fusion Digital Paper™ www.fusiondigitalpaper.com. Al has been a member of the graphic arts community for over 30 years. Al has extensive experience with digital printing and synthetic substrates and has had extensive sales and marketing experience within the industry. Al is known as an industry leader in building brands, and developing and executing marketing programs that feature the synergy of a coordinated website, SEO, direct mail, and telemarketing sales strategy.