With the sluggish economy, it can be easy to think that there is nowhere to turn for new customers. However, there is another way to generate new business by maximizing your existing customer base. Fusion Digital Paper™ offers a full line of products that can turn a small customer into […] Read more »
Fusion Peel N Stick Postcard™ Allows All Printers to Take Advantage of the Resurgence of Direct Mail
Dorothy Zhang’s recent article “Direct mail marketing bouncing back with economy” highlights the recent resurgence in direct mail. And now, due to the revolutionary new product Fusion Peel N Stick Postcard™, all printers can participate in producing profitable direct mail campaigns. Designed for postcard magnet applications or “save the date” […] Read more »
Direct Mail Still King- Synthetic Paper Will Make it Stay There
Synthetic paper should provide the applications for direct mail to continue to lead the way, as far as marketing media is concerned. Back in July, the Direct Marketing Association (DMA) released its Digital Marketing Practices and Trends report. Digital media is growing rapidly, but the finding indicate that 17% […] Read more »